The #WeCountOregon campaign is a community-led effort to ensure that hard to count communities, including people of color, immigrants, renters, rural communities, and parents of children under 5 – understand and take the 2020 Census.
Hard-to-count communities are the heart and soul of Oregon. Thanks to Black, Indigenous, people of color, immigrants, renters, rural communities, and families with young children Oregon has a strong economy and vibrant communities. The census is our time to join together and ensure that everyone knows that we are here, we are powerful and we count. We believe that a just and equitable 2020 Census is only possible if hard-to-count Oregonians rise up to be seen, heard, and counted.
Our statewide campaign is fully reflective of Oregon’s hard-to-count communities. In fact, the #WeCountOregon campaign team is made up of Black and Indigenous Women of Color.
Esperanza Tervalon-Garrett is a queer, Afro-Puerto Rican woman, and a native daughter of Oakland, California. She is the CEO and founder of Dancing Hearts Consulting, LLC, a progressive political consulting firm that curates innovative ideas, programs, and campaigns to challenge the status quo and test emerging strategies that change the political game to win long-term change for the people most impacted by systemic oppression. Esperanza was the first woman of color to lead a 501c3, 501c4 & PAC collaborative civic engagement formation focused on mobilizing progressive voters of color in the United States. Her ability to build grassroots power in neighborhoods, at the ballot box, and at City Hall has earned her solid reputation as a savvy electoral strategist, a seasoned political organizer, and a power-building innovator among Social Justice activists and Philanthropic leaders.
Perla Alvarez was born in Estado de México and moved to Portland in 2006. Perla began her involvement in Oregon politics at a young age when she joined the Multnomah Youth Commission. Perla has led and participated in various campaigns and programs that advanced racial justice including Momentum Alliance, Oregon Young Scholars Program, OPAL Environmental Justice Oregon, Coalition Against Environmental Racism and the Oregon Students of Color Coalition.
Before joining Dancing Hearts Consulting, Perla worked with the Oregon Student Association (OSA) leading voting registration and get out the vote campaigns in various university and community college campuses. Most recently, in her role as Legislative Director with the Student Association, she led OSA’s legislative agenda passing 5 policy bills including Tuition Equity for Graduate Students. She also secured millions of dollars in funding for higher education. Perla is excited to work with a powerful team to make sure that every community gets counted in Oregon. In her free time, Perla enjoys reading Women of Color’s literature, hiking with her partner, loves dancing cumbia and spends time with her family.
Community Engagement & Partnerships Coordinator
Precious has a background in science and education. She holds a bachelor’s and master’s in Chemistry, but she has been consulting as part of the Dancing Hearts Consulting team for over a year. Precious is a values-oriented person and has a deep commitment to the progression of communities that have been systematically devalued. Precious believes that in order to see equitable change that work must be political, social, and familial. She has joined the site council for Walker Elementary, where her daughter attends school, in an effort to make the school a more welcome and inclusive space for learning. She is also a part of the Black African American Student Success Family group, which functions as an advisory group on how to decrease barriers to academic achievement particularly for Black students within the Ashland School District. She also sits on the Student Success Act Committee for the Ashland School District, and the Board for Oregon Futures Lab and she is excited to continue to be of service to her community in the role of Community Engagement & Partnerships Coordinator for the #WeCountOregon campaign.
Mandy is born and raised in Southern Oregon and is proud to be Native American (Comanche, Cherokee, and Tarahumara) and Latina. She feels her roots in Oregon, ethnicity, and expertise in Communications uniquely positions her for working to overcome barriers in messaging to the hard-to-count tracts in Oregon, for the 2020 Census count. Mandy’s background is in journalism, filmmaking and digital media communications. She holds a bachelor’s degree in Convergent Media. When she’s not consulting or making films, she enjoys hiking, camping and exploring remote areas of the Pacific Northwest with her husband and son.
Deputy Field Director
Joséluis Jiménez Maldonado is the Deputy Field Director for Portland. Joséluis immigrated from Tijuana Mexico to Oregon when he was three years old. He discovered his love for organizing and bringing people together volunteering in his community. Working on multiple political campaigns from defending the sanctuary state and bringing billions of dollars to our public schools, gave him the tools to realize his vision of transforming Oregon into a just and equitable state for everyone. He also serves as a board member for Next up and The Oregon DACA Coalition. Organizations that center young dreamers in Oregon to build power and develop the next generation of leaders.
Tribal Community Coordinator
Se-ah-dom Edmor is Shoshone-Bannock, Nez Perce & Yakama, she has joined the #WeCountOregon team as the Tribal Community Coordinator. She brings deep experience in community organizing for racial and social justice work across the nation. She is co-editor of the Tribal Equity Toolkit 3.0: Tribal Resolutions and Codes for Two-Spirit and LGBT Justice in Indian Country and American Indian Identity: Citizenship, Membership & Blood. Prior to joining the #WeCountOregon campaign, she served as the Sovereignty Program Director at Western States Center where she was the coalition convener of Tribal History: Shared History (Senate Bill 13, 2017) in Oregon – this law established and funded teaching of Indian History and Sovereignty in K – 12 Schools across the state. A hallmark of her career has been fostering relationships and collaborations between tribes and organizations that do social, racial, environmental, and economic justice work across the region. She is currently a member of the Steering Committee of Oregon Recovers and is an ALF Senior Fellow. She lives in Portland with her husband James and their children Siale, Imasees and Miyosiwin, as well as her parents, Ed and Carol Edmo.
Se-ah-dom’s ancestors are from Celilo, a fishing village along the Columbia River and one of the oldest known settlements in the West.
The #WeCountOregon campaign is co-designed and co-implemented by POC-led, community-based organizations that are committed to reaching hard-to-count communities.
Partner organizations have a Census Equity Coordinator who works directly with the campaign, lead field efforts and ensures that community allies and partners are engaged in the Census.
Marchel Hirschfield is the Census Equity Coordinator for APANO. She was born and raised on O’ahu. Mar is an immersion of cultural roots and traditions from Okinawa, Russia, and the Philippines. This past legislative session she interned with PPAO to collect testimony and drive constituent calls to advance race, gender, and economic justice. Mar was selected to participate in the 2019 People’s Summit Training in DC and the 2019 Rotary Youth Leadership Award Retreat. Marchel is the VP on the PTA Board in the PPS district. Mar will be the first in her family to graduate from a University and is completing a Bachelor’s of Science in Urban and Public Affairs. Her lifelong goal is to create change so that her children and generations to follow will no longer have systemic barriers in their way to achieve their definition of success. In her free time, she enjoys going on adventures with her two sons, photography, plants, crystals and tarot.
Tan Perkins is the Census Equity Coordinator for CAT Action. Tan has spent the last 5 years in Oregon focusing on grassroots organizing. Tan has focused on tuition affordability, food security, and disarming campus police. Originally from Utah, Tan moved to Oregon to pursue a degree at the University of Oregon. As a queer, latinx person, Tan believes deeply that there are countless structures of oppression and white supremacy that need to be dismantled by grassroots power in Oregon and beyond. Committed to working towards a BIWOC lead future, Tan joined Community Alliance of Tenants in the role of Census Equity Manager for the #WeCountOregon campaign. Tan looks forward to making sure all are counted in the 2020 Census and changing the perceived make-up of Oregon to reflect those that have been erased.
Fabian Hidalgo Guerrero
Fabian Hidalgo Guerrero is the Census Equity Coordinator for Causa. Fabián is passionate about improving the lives of immigrants and their families in Oregon through advocacy, coalition building, leadership development, and civic engagement. He graduated from Willamette University with a B.A. in Politics and Spanish. He started working with Causa in 2017, where he served as the Advocacy and Civic Engagement Intern. He later became the Field Organizer for Causa in the Portland area in which he worked with community members to encourage Portland City and County Commissioners to pass Universal Representation. As a Field Organizer, he also worked on both the No on Measure 105 campaign and Driver’s License For All campaign. Both campaigns won and are successfully protecting immigrant rights.
Blanca Gaytan Farfan
East County Rising
Blanca Gaytan Farfan is the Census Equity Coordinator for East County Rising. Blanca was born in Michoacán, Mexico and immigrated to the United States at the age of five. She graduated from Warner Pacific University with a Bachelor of Arts in History with minors in Political Science and Sociology. Blanca is passionate about social justice and public policy. She began her community engagement work with the Multnomah Youth Commission, serving three years as a Youth Commissioner and as program staff for two years. She’s a former Legislative Intern for Senator Jeff Merkley in Washington, D.C. and now serves on the New Portlanders Policy Commission to ensure that local government is welcoming and responsive to the needs of immigrant and refugee communities. As the Census Equity Coordinator for East County Rising, she’s dedicated to mobilize the East County community to ensure an equitable 2020 Census because when our communities have access to the resources they need we all win!
Annie Naranjo-Rivera is the Census Equity Coordinator for Unite Oregon. She is a Cuban-American community leader who got an early start in political work as a grassroots organizer in Minneapolis, MN. Her focus is on justice work: economic, racial, social, & environmental. She specializes in developing political power to help marginalized communities through progressive coalition building. She has worked on campaigns nationwide for NARAL, Clean Water Action, Wisconsin CAN, & Washington CAN, before working as Field Director for the OR AFL-CIO Working America, and managing the successful Defend Oregon Coalition. She served as Campaign Manager for Kayse Jama for State Senate (2017), Field Director for State Representative Tiffiny Mitchell (2018), & Development Director for Mark Gamba for Congress (2019).
Evelyn Guzman is the Census Equity Coordinator for Forward Together. Before joining Forward Together she worked with the Oregon DACA Coalition, an organization she has volunteered with since 2016 where she got to lead efforts and to fight alongside our immigrant community for a Clean Dream Act. She graduated from Western Oregon University in June of 2019, where she immersed herself fully into student advocacy and community organizing through student government, student organizations, and campus programs. She is a sister and a daughter of immigrant parents from Hidalgo, Mexico. Evelyn is rooted in community and deeply believes that our struggles are interconnected which is a major reason she is excited to work with Forward Together and to work on census efforts to make sure that everyone gets counted.
NAYA Family Center
Rebecca Descombes is the Census Equity Coordinator for NAYA Family Center. Rebecca is Inupiaq Eskimo born and raised in Utqiagvik, Alaska (formally known as Barrow, Alaska). She is the granddaughter of Eben Hopson Sr., a great historic leader for Alaskan Native Rights for all Alaskans and also for Arctic Nations across the globe. Her father is a recently retired whaling captain but still serves with the Alaska Eskimo Whaling Commission. Both of Rebecca’s parents worked as public servants in their Native communities and in Washington, D.C. They focused on Native Education, Health, and Land Surveying for Water/Sewer upgrades. Being raised in a small community, Rebecca learned the importance of community engagement to fight for Alaskan Native land rights and subsistence hunting (whaling) and fishing.
In 2013, Rebecca graduated from Portland State University with a Bachelor of Arts in Political Science with a Minor in Music and a Minor in Law and Legal Studies. She is currently back at Portland State as a graduate student enrolled in their Master of Public Administration program. She is very excited to be working with NAYA as the Census Equity Coordinator. In her free time, she is raising two teenagers and she loves to sew, crochet, and play volleyball.
Ana I. González Muñoz
Ana I. González Muñoz is the Census Equity Coordinator for Latino Network. Ana holds a position at Latino Network as the Chief Training & Engagement Officer. She oversees the Immigration Navigation Services, Ballet Folklórico, and the community engagement efforts. She holds a B.A. in History and a M.S. in Education. Ana was a candidate in the May 2019 special elections, and was elected as a School Board member for Reynolds School District.
Ana was born in Zacatecas, Mexico and was raised in Southern California. She has been an Oregon resident since 1994. She lives in Fairview, OR with her husband and sons. In her spare time, she likes to dance, be physically active, and enjoy time with family and friends.
Oregon Futures Lab
Kathy Wai is the Census Equity Coordinator for Oregon Futures Lab. Kathy is a Southeast Asian-born immigrant, elected official, and community organizer. She’s called Oregon her home for two decades, and proud to grow up in outer East Portland. After graduating with a Public Health degree from Portland State University, Kathy worked as a case manager, resettling refugee families from war-torn countries. She became increasingly politicized bringing families to the state capitol at the first annual Asian and Pacific Islander legislative day in 2009. Since then, Kathy has held previous positions as an organizer with SEIU, Legislative Director for Rep. Alissa Keny-Guyer and Field Director for the Asian Pacific American Network of Oregon.
Motivated to see more BIPOC women in significant leadership positions, Kathy ran for a contested seat on the North Clackamas School Board, and was elected in 2017, becoming the youngest women of color to serve. In 2018, she was also appointed by the Governor to serve on TriMet’s Board of Directors.
Renate Ray is the Census Equity Coordinator for PAALF. Ray is a first-generation immigrant from sunny South Africa, where she worked as a journalist telling stories about marginalized communities. Outside of South Africa, Ray has worked as a model, teacher, master of ceremonies and organizer.
After a trip to Portland, OR during the 2016 election season left Renate feeling isolated and invisible, they are now working to build a Portland where all people of African descent count, and where they feel connected and affirmed.
Ray serves on the board of PDX Alliance for Self-Care, the VISTA Community Advisory Board for Campus Compact of Oregon, and is a proud Ambassador of the Pan African Cultural Festival of Oregon.
You can usually find this Queen talking about pop culture with her partner John, singing along to Amy Winehouse or reading Black feminist literature with a yellow highlighter in hand.
Enrique Ruiz is the Census Equity Coordinator for PCUN. Coming from an immigrant family, Enrique was born in Grants Pass, Oregon and lived there until 2013 after completing his first year of high school. He then moved to Salem where he is currently living. Since then, he’s remained involved with local organizations aimed to make change. It is family and community that drives Enrique in the work he does. His passion is to give the Latinx community a level playing field, and to make sure they are given opportunities to live out their dreams.